Social Media
SEO Basics You Should Master
May
At AW Digital, we specialise in leveraging SEO to significantly increase organic traffic to your website. As digital traffic leaders, we know that organic search is a primary source for drawing visitors, which is why we focus on mastering the essentials of SEO.
Our expert services include identifying targeted keywords, enhancing user experience, and executing strategic link-building, all designed to boost your site’s search engine rankings.
By improving these key elements, we ensure your site stands out in the competitive digital space, drawing more traffic and potential customers without the reliance on paid advertising.
1: Quick Tips for Keyword Research
- Understand Your Audience
Explore what keywords and phrases potential customers are typing into search engines when looking for your product or service. Use a website analytics tool to get information on current visitors to your website and what keywords they used to get there.
- Brainstorm Seed Keywords
Come up with a list of basic terms or phrases that are relevant to your business and industry. You can use these as the jumping-off point for your research.
- Target Long-Tail Keywords
Long-tail keywords are longer, more specific phrases that people often use when they’re closer to making a buying decision. They tend to have less competition and higher conversion rates.
- Analyze Competitor Keywords
Look at keywords your competitors are using to study their strategy as well as identify any gaps and opportunities you can leverage.
- Explore Related Keywords
Identifying other terms and phrases that are closely related to your primary keywords or topics can help you avoid keyword cannibalization.
- Consider Search Intent
The term “search intent” basically means what ideal buyers are looking for online. There are four types of search intent: informational, navigational, transactional, and commercial.
2: Create Content
Content is another ranking factor that’s way up there at the top of the list of SEO essentials. It’s just chillin’ with its pal backlinks, and it’s not going anywhere.
If you neglect your site’s content, you’re doing yourself a huge disservice. Creating regular, optimized content is one of the easiest ways to get organic traffic to your website.
The reason why content is so vital to SEO is common sense, really.
Content keeps people on your site. This signals to the search engines that you’re providing relevant and useful information.
Another thing about content? It’s where your keywords go! If you want organic traffic, you can’t ignore keywords.
