Tag Archives: Social Media Personalisation: Navigating Opportunities and Risks

Social Media Personalisation: Navigating Opportunities and Risks

Social Media Personalisation: Navigating Opportunities and Risks

Imagine walking into a bustling brick-and-mortar store, where a sales associate knows your preferences and caters to your needs effortlessly. That personalised touch is what consumers now expect online. Social media, a virtual marketplace, presents a unique opportunity for brands to create memorable interactions. Responding to customers is no longer enough; today’s consumers crave a […]